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Boehringer Ingelheim Customer Experience & Business Analytics Lead in Budapest, Hungary

Our Company

At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.

The Opportunity:

Join our Animal Health (AH) team in Hungary as a Customer Experience & Business Analytics Lead !

Main responsibilities:

CRM data Maintenance

  • Timely and good quality support to all AH CRM users in the country – single point of contact for local team and Regional Commercial Excellence Team;

  • Handling all accounts, users, data information (Data Change Requests, data loads, standard reports & queries etc.);

  • Support & Train Customer Facing Teams with regards to CRM usage, following Business rules for documentation, support Sales Managers in identifying outliers;

  • DATA WAREHOUSE - (providing Wholesaler sales figures etc.).

Targeting and Segmentation

  • Preparation and coordination of targeting and segmentation process and implementation of MCCP (Multi Channel Cycle Plans) according to regional guidelines;

  • Achieve consensus within the Sales Manager/First line Manager of all Customer Facing teams with regards to target audience, calls, detailing capacity, and segmentation criteria.

Channel excellence

  • Oversees the testing, implementation and training of new digital platforms & tools (e.g. Approved email, Adobe Campaign, Canvas, Educational Platform, etc.) to the local organization.

  • Supports local Product Managers for any digital projects as needed;

  • Support Marketing in analyzing the usage/uptake of the digital platforms;

  • Supports Product - & Sales Managers in the implementation & utilization of digital channels by developing training material, implementing KPIs and other measurements, driving actionable insights, maintaining best practice within the organization;

  • Manage and maintain local AH websites (branded and non-branded) and digital platforms (e.g. digital apps and tools);

  • Manage media agency to create media plans for digital brand activation in alignment with the respective Product Managers;

  • Engage in cross-functional digital projects with Human Pharma team, e.g. develop new best practices and tactics for customer/digital engagement or local social media strategy for Boehringer Ingelheim HU

  • Provide channel management support to respective Product Managers, Sales Managers, Business Unit Manager (preparing background reports/analyses regarding our current local channel set-up efficiency and with regards possible additional channels to promote/sell our products and services on)

Business Analytics

  • Coordinating with external wholesalers on collecting and verifying secondary sales reports;

  • Processing and uploading secondary sales data in order to provide monthly sell-out data for the business;

  • Supporting Sales/Management teams on using existing sales dashboards by providing on-demand support and building a knowledge base (localized manuals, quick reference cards, etc.);

  • Supporting RCV and Global Dashboards from local side with correct data in a timely manner;

  • Providing analytical support for local Sales/Management teams by preparing regular and/or ad-hoc reporting on sales performance and field activities, preparing data and analytics for Business Reviews;

  • Providing analytical support in various business projects (e.g., reviewing/adjusting split of territories for Sales Force and territory alignment; reviewing the efficiency of discount/rebates system, etc.).

Required skills & Competencies:

  • Ability to work in a matrix organization.

  • Excellent analytic skills with a demonstrated ability to read and interpret data from different sources

  • Excellent database handling skills with a demonstrated ability work with standard business software

  • Advanced user of MS Office (MS Excel – formulas, Pivot tables; MS PowerPoint);

  • A plus would be: knowledge of SQL; a plus would be having knowledge and experience with Power Query in Excel, macros, visualization tools (PowerBI, Tableau)

  • Excellent verbal and written communication skills (in English as well) and the ability to interact professionally with a diverse group, executives, managers, and subject matter experts

  • Ability to work to deadlines

  • Strong teamwork and collaboration skills

Requirements:

  • Bachelor’s/University degree in business

  • Required experience: minimum 4 years

  • Native Hungarian and solid English language knowledge

Why Boehringer Ingelheim?

With us, you can grow, collaborate, innovate and improve lives.

We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth.

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities.

Want to learn more? visit https://www.boehringer-ingelheim.com

All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

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