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IBM Content Marketing Manager for Security in BUCHAREST, Romania

Job Description

IBM Marketing Services Center - Bucharest is looking for a talented and proactive person to join its team as a Content Marketing Manager for Europe.

The Marketing Services Center acts as the marketing engine for IBM, driving and assisting in a variety of marketing campaigns spanning a spectrum of products and business units. The Center provides you with the best opportunity to invent, to collaborate and to grow in an international agile environment. This is where you can do your best work. Interested in getting involved? Join us.

We are looking for a future-oriented, curios and diplomat professional, with an eye for great stories and a passion for bar-raising customer experiences that compel action. Key responsibilities include coordinating with the worldwide team, reviewing the global content calendar, creating and cascading best practices and standards, A/B testing bold assets and nurturing valuable customer experiences through quality content. The ideal candidate:

  • Has a great sense of balance and skills that range from strategy thought to execution;

  • Understands the way campaigns and customer journeys function in relation to the content and the distribution platforms;

  • Is a diplomat who can manage multiple stakeholders’ input into a single cohesive output that has the customer at heart and delivers business outcomes;

  • Is curios and has an appreciation of what can win hearts and minds from the audience;

  • Has a forensic mind and can see the levers behind great content and the way they’re being used to persuade the audience to act;

  • Is an expert storyteller and knows how to weave successful customer journeys.

They have technical and professional expertise that allows them to rise above the noise in the market:

  • At least 3 years proven experience in a content role, preferably at a publishing company, new media company or agency;

  • Proven ability to project-manage, multi-task and publish content for many projects and multiple stakeholders and subject matter experts;

  • Ability to deeply understand and profile target buyers – their needs, wants, beliefs, as well as how they learn about cutting edge technology and what type of content engages them;

  • Initiative and self-drive to work in a constantly changing environment;

  • Digital and social media savvy;

  • Fluent English, other European language is a plus.

At IBM, progress is our passion. We are committed to creating a diverse environment and proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Required Technical and Professional Expertise

  • Previous experience in a content role preferably at a publishing company, new media company or agency.

  • Proven ability to project-manage, multi-task, and publish content with many projects and multiple stakeholders and SME’s.

Preferred Tech and Prof Experience

  • Initiative and self-drive to work in a constantly changing environment.

  • Digital and Social media savvy.

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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