Description

ICF Next E&A creates meaningful communication campaigns and projects for the European market and abroad. For us, strategic planning goes hand in hand with the Creative Team as well as our Content and Outreach experts.

We consider strategists as springboards for coming up with creative ideas - those ones that spark our great campaigns. That means that you will need to inspire other teams at ICF Next with your insights and meaningful messages.

We are looking after an experienced strategic planner who wants to work on campaigns and projects that communicate on a diversity of EU policies and programmes to engage with various audiences across all EU Member States and beyond.

The role:

• Conducting research: A strategic planner should conduct research to identify citizen insights. This would lead to having data driven insights to support plans and provide a solid reason-to-believe.

• Developing communication and advertising strategies : Based on research and insights, a strategic planner should develop advertising strategies that meet the client's objectives. These strategies should be aligned with the client's overall strategy and brand positioning. In addition, the strategies developed will inform the creative brief for the creative team to follow.

• Collaborating with creatives, content and outreach teams : A strategic planner will have to work closely with creative teams to ensure that advertising strategies are executed effectively. The planner should provide creative teams with insights and direction that will guide the development of creative concepts and messaging. The strategic planner will be the voice of the citizen/consumer at the agency and will in many cases ensure that the creative team is aligned and stays on track.

• Measuring campaign effectiveness: A strategic planner should monitor and measure the effectiveness of advertising campaigns. This will help the agency and client understand what worked well and what can be improved for future campaigns.

• Risk analysis and mitigation measures for the proposed communication actions.

Skills

• Master’s degree in either Communication Sciences, Political Science, Social Science, Psychology or equivalent

• Excellent written and verbal communication skills in English (other EU languages are a plus),

• Minimum 8 years of experience

• A proven track record in developing effective strategic plans,

• A good knowledge of the media and how strategic planning influences it

• Passionate about the EU

• A sharp and curious mind,

• The ability to constantly challenge your own opinions and preferences in order to appreciate new ideas,

• The ability to make complex subjects understandable,

• The drive to be successful and perform well in all aspects of your strategic work,

• The flexibility to work on different projects simultaneously and balance your workload,

• Creative and strategic thinking, which combines systemic and logical thinking as well as deductive and inductive reasoning.

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Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Brussels, Belgium (BE75)