+-----------------------------------------------------------------------+ | | +-----------------------------------------------------------------------+ | Position: B2B Marketing Manager | +-----------------------------------------------------------------------+ | --------------- ---------------- | | Location: Bridgeport, MI | | --------------- ---------------- | +-----------------------------------------------------------------------+ | Job Id: 987 | +-----------------------------------------------------------------------+ | # of Openings: 1 | +-----------------------------------------------------------------------+ | ------------------------------------------------------------------- | +-----------------------------------------------------------------------+ | | | | | B2B Marketing Manager | | | | | | | | | | | | | | | | | | | | Amigo Mobility International, Inc. was founded in 1968 with the | | mission of Improving Lives Through Mobility®. Since then, Amigo | | Mobility has grown to include multiple product lines that provide | | innovative solutions to meet the needs of diverse markets. | | | | | | | | | | | | | | | | | | | | | | | | | | | | The B2B Marketing Manager is a creative, optimistic, confident leader | | who has experience in developing and executing marketing campaigns | | while managing and inspiring a small team. | | | | | | | | | | | | | | | | | | | | The manager should be equally proficient with day-to-day marketing | | activities and long-term strategizing to meet company targets. Our | | marketing team works hard to strengthen our brand, support sales and | | grow our company for the next 50 years. | | | | | | | | | | | | | | | | | | | | Job Duties | | | | | | | | - Develop and execute marketing strategies to generate leads and | | drive sales in our business-to-business markets | | - Create, write and edit a variety of marketing content while | | working with our in-house team: including web copy, enewsletters, | | advertising copy, blog posts, video, promotional materials and | | some social media | | - Analyze customer insights, consumer trends, market analysis, and | | marketing best practices to build successful strategies | | - Ensure brand consistency across all marketing channels | | - Manage the marketing spend for B2B marketing, allocate resources | | effective and ensure campaigns are cost-efficient | | - Track and analyze marketing performance metrics to measure | | effectiveness | | - Write and distribute press releases | | - Manage projects with outside vendors for B2B marketing | | | | | | | | | | | | | | | | | | | | | | | | Skills Required: | | | | | | | | - 8+ years marketing experience, preferably in B2B markets | | | | - | | | | Management experience | |