Mgr, Marketing

Job Reference Number: 20677

Employment Type: Full-Time , Onsite

Segment: Education

Brand: Aladdin-Campus-Dining

State: Maryland (US-MD)

The Role at a glance:

We are looking for a Marketing Manager for our Education Segment. This is great opportunity for innovative marketing professional to support our operations teams, developing strategies to create the consumer experience appropriate to the brand and account in which they operate. You will be valuating key client marketing plans/materials relative to effectiveness and/or ROI, as well as providing recommendations for improved efficiencies/changes based on your expertise. If you are ready to contribute to the team by leading the marketing strategy within our Aladdin Campus Dining segment, this is a great role for you.

What you'll be doing:

• Serve as marketing Liaison/Lead at this account.

• Develop segment-specific strategic marketing plans with support of Senior Director of Marketing

• Execute program strategies for unit level

• Collect / Track Program Data

• Develop and execute retail promotional strategies for culinary concepts

• Develop marketing programs aimed to increase customer satisfaction, participation and or revenue

• Partner with the corporate team to develop creative briefs for marketing collateral which includes among other initiatives

• In-Unit Marketing Calendars

• Case studies

• In-Unit brands standards

• Concepts

• Programs

• Business Development Presentations

• Manage / Responsible for the New Account Opening Marketing Process

• Orders

• Installation

• Brand Standards & Design

• Manage / support the regions:

• Digital Signage

• Company Store

• SharePoint

• Provide / gather PR for enhanced exposure to the Aladdin Campus Dining brand in the marketplace

• Press Releases

• Social Media

• Websites

What we're looking for:

Must-haves:

• 3-5 years of Marketing Experience or related field

• Bachelor's Degree in Marketing or related field or equivalent work experience

• Solid understanding of marketing strategies and tactics (food service, retail or restaurant management preferred)

• Proven ability to develop and deliver effective presentations designed to influence executive leadership and decision makers

• Possess professionalism and passion for customer and client relations

• Demonstrated ability to relate well to individuals and groups with widely varying backgrounds, perspectives, education and skills is required

• Ability to think strategically and operate autonomously

Nice-to-haves;

• Experience working in a marketing capacity supporting a contract services organization

• Experience working in a marketing capacity in Food Services

Where you'll be working:

This position will be located at Bowie State University in Bowie, MD.

Compensation

The compensation for this role starts at $50,000 and goes up depending on experience.

Our Benefits:

• Medical (FT Employees)

• Dental

• Vision

• Voluntary UNUM offering for Accident, Critical Illness and Hospital Indemnity

• Discount Program

• Commuter Benefits (Parking and Transit)

• EAP

• 401k

• Sick Time

• Holiday Pay (9 paid holidays)

• Tuition Reimbursement (FT Employees)

• Paid Time Off

#LI-ML1

#indeedelior

About Aladdin:

As our higher education segment, Aladdin serves colleges and universities across the United States. From dining halls to sporting events, we recognize how important food is to the college experience, and strive to ensure that students receive delicious, healthy food to fuel them through education and life.

About Elior-North America:

Elior North America is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. We are committed to diversity and encourage applications from people of all backgrounds and abilities. We take pride in supporting the development of our employees and their skills at all levels and in fostering an environment of growth.

At Elior North America, we are committed to offering growth and advancement opportunities for all of our employees. The valuable skills and experience you’ve gained with Elior will propel you further in your career, whether with our corporate office or one of our brand segments.

Disclaimer: This job description can be revised by management as needed.