JOBSUMMARY Assists Product and Promotional Development Managers in the daily management of all products to maximize sales and profits through the creation of compelling marketing contentandplanningandexecutionofpromotions.Actsasaliaisonforsponsorshipsand off-site events. Assists in Marketing, Player and Agent communications, and prize fulfillment as well as assisting with the development and maintenance of content on all digital platforms (website, mobile apps, micro-sites, social media etc.). ESSENTIALFUNCTIONS * CreationofMarketingContent: o Workswithinternalandexternalteamstoinitiate,developandexecute marketing support for product launches and promotions on digital channels and other Lottery-owned assets. o SupportstheProductandPromotionalDevelopmentManagersinthe development of new products, promotions, and marketing projects. o Worksincollaborationwiththegraphicdesignteamtodevelop compelling and consistent messages across multiple channels. o Assistsinthemaintenanceofrelevantdocumentationandprojectschedules. * Planning,ExecutingandAnalyzingPromotions,Events,andSponsorships: o Works with Marketing Team to write and review web content, AdministrativeBulletinsandspecificationdocumentsforpromotions, events, and sponsorships. o Identifies,negotiates,executes,andmanagesstaffingneedsforin-field promotional events and sponsorships. o Producesandpresentscomprehensivesummariesofeachprojectandpromotion. * Demonstrates outstanding Customer Service techniques and ability to identify potentialnegativeorcrisissituationsandrespondappropriatelytobestmitigateissues. o Ordersrelevantin-fieldpromotionalitems,ensurestheiron-timedelivery for events, and manages inventory levels. o CertifiesthattheLotteryandexternalpartnersexecuteassetsand agreements to contractual obligation. * Proficientinsocialmediacontentdevelopment andimplementation. * Otherresponsibilities: o Participateinoff-sitepromotionalevents. o Must be able to travel statewide, as required. o Performsrelateddutiesasassigned. /Please note that resumes will be reviewed in late November./ /Interviews will start in early December./ PREFERREDQUALIFICATIONS * Bachelor’sdegreeinMarketing,acomparabledegreeorequivalentexperience. * Superbmarketingwritingskillsandattentiontodetail. * Knowledgeofmarketingprinciplesandtechniques. * Abilitytomanageseveralprojectsandleadteams whennecessary. * Experienceworkinginanofficeenvironmentand onteamprojects. * FamiliaritywithMicrosoftofficeandothermarketingprogramssuchas Photoshop, Illustrator, Premiere, etc. is preferred. * Experiencewithgraphicdesign * Understandingofsocialmediamanagement. * Self-motivatedandabletoworkindependentlywhennecessary. * Interestandabilitytotakedirectionandlearnnewskills. * Validdriver’slicense. * Availabletoworkpromotionaleventsonnightsandweekendsoccasionally. Job: Unclassified* *Organization: State Lottery Commission *Title: *Marketing Specialist Location: Massachusetts-Boston - 150 Mt. Vernon Street Requisition ID: 2400093F