Senior Manager, Membership Lifecycle & Segmentation

• Location

• Billund, Denmark

• Copenhagen, Denmark

• Job ID 0000017369

• Category Sales, Marketing & Product Management

Job Description

Are you ready to revolutionize Membership with best-in-class segmentation and lifecycle strategies? This is your chance to make a significant impact and drive excellence. Get ready to take the leap and be a part of something extraordinary!

Join us for an exciting career as “Senior Manager, Membership Lifecycle & Segmentation” as part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.

Please note the work location is either Copenhagen or Billund, Denmark and no relocation assistance is offered for this role.

Core Responsibilities

• Lead and develop LEGO Membership segmentation models, by analyzing member’s 1st party data to identify new segments, member phases and lifecycles, based on observed member behaviour.

• Lead the cross-functional creation of a common membership segmentation approach and framework, in close partnership with PMD (Product Marketing Development) LEGO Retail, and Global Insights.

• Deliver segmentation & lifecycle solutions to campaign teams, and provide actionable recommendations that help increase the relevancy and commercial impact of a campaign, in collaboration with the CRM Proposition team, the CRM Hub and the Membership Acquisition & Market Activation team

• Conduct regular segment & lifecycle movement analyses, to uncover new insights on member behaviour and new use case opportunities, in close partnership with the CRM Proposition team and CRM Hub

• Optimize and refine existing segmentation models, improving methodologies and using new sources of 1st party data

• Lead the definition and creation of LEGO Member Lifetime Value to help effectively drive commercial decisions short & mid term, ultimately improving the long-term value of a member. Drive adaptation and usage of this metric across the business, in close collaboration with Data Science, Global Insights and PMD (Product Marketing Development).

• Lead the creation of data-driven Member Lifecycle phases, to inform acquisition strategies, improve Member Lifetime value and reduce churn, in close collaboration with the CRM Hub, the CRM Proposition team, and Membership Acquisition & Market Activation team

• Help driving an agile way-of-working model, ensuring quality, flexibility and speed in how business questions are tackled

Play your part in our team succeeding

M&C Marketing aims to build and deploy capabilities essential for us to win in corporate plan 2026 and ensure alignment and execution of marketing excellence globally.

This position will collaborate closely with key cross functional teams across M&C (Markets & Channels), PMD (Product Marketing Department), DCE (Digital Consumer Engagement) and Digital, helping us leverage data to achieve our membership and personalization goals effectively and efficiently.

You will report directly to the Senior Director Performance, Development & Decisioning.

Do you have what it takes?

• Relevant educational background within analytics, computer science, mathemat, Data Science, Big Data or other related field

• Senior experience working in a segmentation and analytics environment (with experience in SQL based databases, advanced Microsoft Excel, R and/or Python, Adobe Analytics or similar, Tableau or PowerBI)

• Experience in SQL and Excel is a must

• Strong structured problem solving & communication capabilities

• Demonstrated success in driving commercial and/or strategic value through the creation of segmentation and lifecycle solutions

• Excels at communicating with senior stakeholders (written & oral); able to convey clear, concise and actionable recommendations based on results

• Experience leading cross-functional teams

• Working knowledge of personalization and loyalty programs

• An enthusiastic, positive approach and determination to overcome obstacles; can do attitude, results orientation with a focus on quality, efficiency and operational excellence

• Open, collaborative communication style, with experience working across cultures and time zones to build connected, sustainable relationships regardless of organizational structure

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.