Senior Licensing Manager

• Location Billund, Denmark

• Job ID 0000017794

• Category Sales, Marketing & Product Management

Job Description

Are you interested in driving the licensed consumer products development strategy for one of the most trusted brands in the world?

Join us and help deliver sustainable licensing & consumer product solutions through global brand collaborations which are both experience and product focused!

Core Responsibilities

• Work creatively with licensees to build product portfolios across hardlines and softlines that excite consumers of all ages across multiple geographies.

• Support our brand values and sustainability journey through licensee pipeline management & strategic assortment definition always grounded on insights.

• Deliver excellence in partner relationship building, business analysis and management forecasting and product portfolio management.

• Engage partners with clear strategic, creative and brand direction.

• Collaborate with internal & external partners to bring to life strategies from a top line vision to day-to-day operations.

• Capture and react to market insights by analyzing and reporting on partner, portfolio & campaign performance.

• Work closely with internal partners to deliver against business plans and activate according to the brand’s goals and strategic tentpoles.

• Develops a strategic licensee pipeline for long term based on audience insights/trends and aligned with the brand’s objectives.

Play your part in our team succeeding

The Consumer Products Licensing team contributes by delivering a sustainable licensed consumer products program ensuring the direction taken is anchored in our consumer promise and brand vision of learning through play. This role will entail extending the LEGO®brick and digital play into new and sustainable categories, partnerships and experiences that celebrates playful creativity and inspires people across consumer categories and enables the LEGO®brand love to extend beyond the brick.

Do you have what it takes?

• Bachelor’s degree in a business-related field and at least 8 years of relevant professional experience in a similar role within the licensing industry.

• Extensive experience at a leading brand (as a licensor), demonstrating success in building global/regional licensee partnerships.

• Ability to manage a multifaceted role, including product delivery, negotiations, and storytelling, all aligned with our strategic objectives.

• Proficiency in brand development, consumer products licensing, and establishing strategic brand partnerships/collaborations.

• Natural collaborator and adept at building relationships, with confident presentation skills.

• Proven ability to make balanced decisions between brand and business considerations, focusing on return on investment and OES (owned, earned, shared) value generation.

• Strong problem-solving skills coupled with a strategic approach.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.