Job Information
Altice USA Lead Generation and Channel Management Specialist in Bethpage, New York
Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We areOptimum!
The Optimum Business Sales Operations Specialist of Lead Generation and Channel Management is responsible for all lead generation programs and platforms, rules of engagement across sales channels, and channel allocation of lead sources and data pools. This person will serve as a liaison between the marketing and sales organizations, helping to coordinate marketing campaigns and handoff marketing leads to the proper sales contact. You will help champion a digitally assisted and proactive prospecting sales culture, supporting corporate efforts to further adopt new platforms and technologies as a core part of our sales and marketing operations.
This is a position that requires a dedicated professional and will have direct involvement in all sales and marketing go-to-market strategies, supporting a wide mix of audiences from small-medium businesses to major corporate enterprises. Ensuring proper coordination across multiple sales teams and managing attribution conflict between both internal groups and indirect 3rd party partners is paramount to maintaining a healthy sales ecosystem that provides clear opportunity and business rules for all sides. The successful candidate will have command of best practices and trends in customer outreach and sales enablement across online and offline.The Lead Generation and Channel Management Specialist will develop and implement a comprehensive channel management strategy to optimize lead generation efforts across all marketing channels, analyze campaign performance data, and identify high-performing channels and opportunities for improvement. They will utilize marketing automation tools and CRM systems to streamline lead capture, qualification, and nurturing processes. Defining KPIs and creating a clear timeline for both short-term and long-term initiatives is critical to succeeding in this role.
*Develop and execute lead generation strategies to identify and acquire new customers in target markets.
*Utilize market research and analytics to identify trends, opportunities, and potential customer segments.
*Collaborate with marketing, sales, and product teams to align lead generation efforts with business objectives.
*Develop and manage partner programs generating leads from external partners, including resellers, distributors, and agents.
*Identify potential partners, negotiate agreements, and onboard new partners effectively.
*Provide guidance and support to partners to optimize their performance and drive mutual success.
*Monitor channel performance and implement strategies to maximize revenue and market coverage.
*Implement lead qualification processes to prioritize leads based on potential revenue and likelihood of conversion.
*Work closely with sales teams to ensure seamless handover of qualified leads and facilitate the sales process.
*Track lead conversion rates and analyze data to identify opportunities for optimization and improvement.
*Monitor campaign performance and ROI, adjusting strategies and tactics as needed to achieve objectives.
*Establish key performance indicators (KPIs) for lead generation and partner programs, tracking progress towards goals.
*Prepare regular reports and presentations to communicate program performance, trends, and insights to stakeholders.
* Use data-driven insights to make strategic recommendations and drive continuous improvement.
*Bachelor's degree in Business Administration, Marketing, or related experience.
*Proven experience in lead generation, partner management, or channel development in the telecommunications industry.
*Knowledge of telecommunications industry selling dynamics (resellers, distributors, and agents.)
*Strong leadership skills with the ability to motivate and develop a high-performing team.
*Excellent communication and negotiation skills, with the ability to build and maintain relationships at all levels.
*Strategic thinker with a results-oriented mindset and a track record of driving revenue growth.
*Analytical mindset with proficiency in data analysis and reporting tools.
*Knowledge of telecommunications products, services, and market dynamics preferred.
*Experience with performance marketing metrics such as Cost Per Lead (CPL) and Cost Per Click (CPC) is preferred
*Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQfor further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $77,112.00-$126,684.00/year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
We are an Equal Opportunity Employer M/F/Disability/Vet and maintain a drug-free and smoke-free workplace
Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly