Description

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices.

Join us for the opportunity to influence how Amazon Music acquires and engages fans and artists on a global scale. We are looking for a driven, analytical and results-oriented Marketing Manager to help scale acquisition and engagement initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. In this role, you will support the Europe, Australia & New Zealand Growth Marketing team with the coordination and execution of our owned and operated marketing campaigns focused on acquiring new and engaging existing customers. You will analyse campaign results, suggest opportunities to optimise existing and launch new campaigns, experiment with net-new and iterative ideas, and be the regional voice to influence central, global teams on what matters for our region. The role can be based in the UK, Germany, France, Italy or Spain.

Key job responsibilities

-Work closely with our Music Industry and Content partners as well as the Global and other regions' Channels and Promotions teams to identify growth opportunities for Amazon Music in Europe and ANZ.

-Own digital marketing campaigns from end to end: manage targeting and segmentation, channel and placement selection, messaging, content and design, planning and execution as well as reporting.

-Experiment with new and existing ideas to iterate our approach towards higher growth and engagement rates.

-Build scalable campaign playbooks and work with cross-functional teams on campaign calendars and execution planning.

-Work closely together with internal and external creative production partners to ensure high quality campaign execution.

A day in the life

You will act as a relentless ambassador for our customers, understanding and delivering for their needs:

-You will work in a collaborative pan-European team environment, strive to answer business and marketing questions, and coached to operate with minimal supervision.

-You will liaise regularly with US-based central teams to advocate for regional needs.

-You will plan, coordinate, and execute innovative marketing initiatives to drive growth.

-You will demonstrate excellent analytical and technical abilities, and use data to make recommendations that will improve customers’ listening experiences.

-You will develop and execute ideas for innovation, automation, and efficiency.

About the team

Imagine being a part of an agile team where your ideas reach millions of consumers worldwide. Envision being able to leverage the resources of a Fortune 500 company within the atmosphere of a start-up. Welcome to Amazon Music. Everyone on our team has a meaningful impact on product features, new directions in streaming, and customer engagement. Our Growth Team is spread across Europe, but we meet in person regularly. We meet virtually at least once a week to sync on latest updates and facilitate communication.

Basic Qualifications

• Experience in professional non-internship marketing

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

• Excellent written and verbal communication in English

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

• Experience with A/B testing, especially around audience segmentation and targeting

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

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