The Business Analytics Sr. Manager accomplishes results through the management of professional team(s) and department(s). Integrates subject matter and industry expertise within a defined area. Contributes to standards around which others will operate. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the entire function. Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Has responsibility for volume, quality, timeliness and delivery of end results of an area. May have responsibility for planning, budgeting and policy formulation within area of expertise. Involved in short-term planning resource planning. Full management responsibility of a team, which may include management of people, budget and planning, to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations and may include budget approval.

Responsibilities:

• Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings

• Ensures analytics drive appropriate marketing investment decisions and marketing plan activities

• Analyzes performance of marketing programs and business initiatives

• Ensures analysis drives appropriate marketing investment decisions and marketing plan activities

• Forecasting includes creation of key indicator curves and indices

• Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies

• Makes and implements recommendations through the use of data analysis and segmentation methodologies

• Integrates key profitability drivers and measures of success make pricing offer recommendations and performs adhoc analytical requests

• Manages staff. Evaluates subordinates' performance and makes decisions regarding staffing, pay increases, promotions, terminations, etc.

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

• Lead a team of analysts and work with them to deliver on organizational priorities

Qualifications:

• 10-15 years of experience in Business Analytics roles

• Ability to leverage analytical tools & techniques for analytics problem solving for organizational needs

• Experience in interacting with senior stakeholders across the organization to be able to manage end-to-end conceptualization & implementation of data science solutions

• Financial/Business Analysis and/or credit/risk analysis with ability to impact key business drivers via a disciplined analytic process

• Provide analytics thought leadership

• Manage project planning effectively

• In-depth understanding of the various financial service business models, expert knowledge of advanced statistical techniques and how to apply the techniques to drive substantial business results

• Creative problem solving skills and experience in analyzing large datasets; applying mathematical, statistical and quantitative analysis techniques to perform complex analyses and data mining.

Education:

• Bachelors/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:

Decision Management

Job Family:

Business Analysis

Time Type:

Full time

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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Citi is an equal opportunity and affirmative action employer.

Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.