The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

As the Go-To-Market Manager (GTMM) in Asia for Business Applications, you will be at the forefront of driving our go-to-market strategies, working closely with Area GTMM, and shaping marketing success. You’ll act as a thought leader, developing marketing strategies that align with our Asia business goals. Your ability to track success criteria and performance metrics will be crucial in driving impactful outcomes. You will be working with emergent technology requires simplifying complex concepts. You’ll excel at creating alignment across teams, removing roadblocks, and ensuring seamless execution .

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

Key Outcomes

Go-to-Market (GTM) Strategy, Planning, and Delivery

• Drives regional rigor for the responsible Finance & Operations including Finance Copilot in definition and orchestration of the Managed Segments strategic go-to-market plans inclusive of marketing, field, consulting, customer success, and partner functions that support the One Microsoft approach to overall business strategy and execution. ​

• Influences and impacts Sales Enablement strategy at the regional level. ​​

• Enables collaboration across relevant partners and stakeholders across the region and leverages expertise in cross-product/aggregate business metrics to drive insights and impact go-to-market strategy and delivery.​

• Aligns and monitors cross-solution investment impact and growth opportunities across regional partner ecosystem. ​

• Builds and lands short- and long-term growth plans and in partnership with Core and Area GTM & collaboration with GPS and SMC CSA Leadership.

• Facilitates and drives engagement across a complex stakeholder map to drive the product marketing growth strategy and drives impact through correction of error initiatives as required. ​

• Advises and enables functional teams in understanding and executing market strategy and customer segmentation strategy plans.

• Unblocks engineering and product roadmap challenges and leverages regular connections with regional and WW teams to drive new growth opportunities in Asian markets.

• Partners with the regional CMO to identify localisation opportunities and scale through digital marketing for fast growth opportiunties, supports marketing as required for in-country flagship events.

• Demonstrates extensive product awareness and can act as the evangelist for Sales Enablement and external events as required for the SMC customers and partners.

Business Management

• Develops and executes business strategy and tracks the efficacy of plans across the business to drive sustainable growth within and beyond the boundaries of the fiscal year.

• Accepts accountability for revenue, scorecard metrics, and key performance indicators (KPIs) for the business.

• Identifies strategic priorities and drives alignment across the business to enable the team/stakeholders to deliver against priorities.

• Partners with relevant senior leadership team(s) to ensure alignment with Regional goals and drive business priorities (either end to end or within the context of a business).

• Actively leads and engages with all stakeholders across the Region for OneMicrosoft orchestration.

• Participates in the rhythm of the business cadence and metrics to gather feedback and enable field performance.

• Participates in connections with MCAPS Core (e.g., Microsoft Customer & Partner Solutions) to execute strategic planning.

• Acts as a representative from the field for the responsible segment, sharing insights back to the business on execution, performance, and trends within the Region, and anticipates changing priorities. Consolidates insights to succinctly summarize the business for senior leadership.

• Utilizes insights on key aspects of the business and rigor of execution to drive business performance in the field, and contributes to the development of programs and tools to drive sales and marketing performance within or across areas/subsidiaries.

• Drives results and impact without significant support.

Sales Enablement

• Ensures CSA Leads and field communities have the leadership and enablement needed to run the business locally.

• Activates Solution Plays through MCEM and accelerates stage progression through targeted programs and investments.

• Serves as an orchestrator between the corporate and the Region, and ensures field and corporate leadership are aligned on business results and actions to take

• Strategically activates the partner ecosystem in partnership with GPS GTM (Global Partner Solutions) to enable and drive results.

• Identifies failure points and orchestrates resources to mitigate.

Qualifications

Required/Minimum Qualifications :

5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience.

Additional or Preferred Qualifications:

5+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .