Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

Your Role and Responsibilities:

​​​​​​The Account Based Marketing (ABM) Specialist will report to the ABM Manager and will be missioned to provide resources and capabilities including strategy, services and standards (e.g., direction and consistency of ABM practices) to enable the Field Marketing teams to grow priority accounts. This is a key, senior role mandating a strategic mind-set, where he/she will be required to successfully drive the ABM mission globally, working closely with Kyndryl’s priority accounts’ Account teams, broader teams (Offering Management, Sales Enablement, Delivery, Ecosystem, etc), Field Marketers, ABM team, Market Activation leads, leadership, et al.

Responsibilities include:

• Work to grow ABM accounts

• Build and scale the Social Eminence program, in collaboration with other Social teams within Kyndryl, to drive spotlight on the Account teams and Customer Partners for Thought Leadership and industry eminence, thereby building customer relationships and reputation

• Help co-create programs on Customer Eminence

• Functionally drive the Social and Account Analytics (including LTV)

• Help the ABM Manager run the ABM Program Management and ensure it stays compliant with all Kyndryl business practices

• Work with the Market Activation Leads towards landing Fields of Play, Consult/Vital and Bridge in ABM accounts to change the conversation and reposition Kyndryl as a partner in their transformation journey. Track usage of centrally developed programs. Identify requirements from country teams and work to solution with what they need to be successful

• Community and Culture: Build and maintain the ABM community Share point page with relevant success stories, recognition, etc. Foster the ABM Community

• Standardizing and scaling the processes, including maintaining a standardized view of flight plans for every ABM account, available to anyone in Marketing with a need to know

• Defining and executing education & enablement / skills (around ABM methodology, practices, skills, etc) for Field Marketers in Markets). Provide guidance, consultation and enablement to field marketers

• Performance metrics include comparatively improved relationships, reputation and signings, revenue (vs non-prioritized accounts)

• Drive Communications for impact:

• Communications (on news and updates, performance, best practices, Q&As with Field Marketers, etc)

• Market communication, ensuring the messaging from Central teams (and back) lands in a simplified and effective way, enabling execution

• Effective collaboration and cross-pollination of best practices across FM / account / industry / market / FoP

• Run the ABM Management System to ensure performance visibility to the rest of the organization:

• Prep for reviews with Senior Executives meetings (President/Global CMO/Sales/Country CMOs/GTM Leader/ etc

• Run the reporting process in close collaboration with the Strategy & Transformation team

• Have a ready list of ABM accounts and their movement between quarters

• Ensure anytime updated dashboards for measurement and tracking (working with the S&T team) for senior leadership, markets, etc

• Gamify the 3Rs- revenue/signings, relationship and reputation - to motivate and excite the markets through healthy competition and increase adoption of the central programs in the process

• Partner with the Transformation & Operations team to ensure the best-in-class and most updated ABM tech stack

• Help provide a calendar of local activities across Fields of Play/Practices; overcome the top challenges Field Marketers’ face (including tracking and measuring the results, educating sales on the process and value of ABM, etc)

• Build and update CoE deliverables for continued relevance - Best Practice Templates/ Examples, Management System, Closed Loop Feedback, Performance Measurement/ Dashboards, etc

• Identify patterns from individual and multiple account-level insights to create repeatable, actionable responses

• Help evolve the 2024 ABM Program Strategy/Framework

• Drive One Team mindset, reinforcing Fast, Flat and Focused culture, aligned to our business strategy

• Execute on People Manager responsibilities

The ABM Specialist in the ABM discipline in India, will help the ABM Manager develop the strategy, insights and business outcomes to help drive the 3 Rs (Revenue/Signings, Reputation, Relationships) for our Priority accounts. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let’s talk.

Why Kyndryl:

Kyndryl is a market leader that thinks and acts like a start-up. We design, build, manage, and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl?

We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers, and our communities. We invest heavily in you – not only through learning, training, and career development, but also through the flexible working practices and stellar benefits that help you grow and progress long-term. And we give back – from planting 90,000 trees in our first 3 months as part of our One Tree Planted initiative to the Corporate Social Responsibility and Environment, Social and Governance practices embedded within everything we do, we are committed to powering human progress in an ethical, sustainable way.

Being You @ Kyndryl:

Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks (KINs) are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.

Who You Are

Required Technical and Professional Experience

• More than 6 years of experience in Technology Industry.

• 5+ years of hands-on experience in related ABM/CoE expertise

• Master’s degree or MBA (Marketing and/or Information Technology)

• Strong communication and enablement skills

• Experience and/or passion for Account Based Engagement

Other Skills:

• Creative thinking with ability to establish new strategies and approaches where they may not currently exist

• Comfortable to lead with passion in ambiguous situations

• Extremely result-oriented and creative collaborator

• Focus on data-driven marketing transformation

• Strong research, analytical and problem-solving skills and attention to detail

• Dedication, sincerity and the right attitude towards work

Being You

Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.

What You Can Expect

With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.

Get Referred!

If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.

Kyndryl is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Kyndryl is also committed to compliance with all fair employment practices regarding citizenship and immigration status.