Content Strategy and Creation: Plans, develops and publishes engaging and audience-centered content on the colleges channels that promote the colleges brand, impact, accomplishments, programs, products, opportunities and events. Channels include website, social media, email newsletters, etc., and content may include news briefs, QandAs, social media campaigns and other formats. Manages the colleges editorial calendar. Works to ensure consistency of messaging and adherence to the brand voice and written style guide, while ensuring accuracy and appropriateness across all channels. Serve as copy editor for content written by others on the team.Social Media Content Management: Plans, develops and creates audience-centered daily content on colleges social media channels. Develops strategy to launch and maintain LinkedIn page for the college to reach alumni, industry and other relevant audiences. Stays up-to-date with the latest trends, technologies and applications on social media and looks for ways to enhance and expand the colleges digital reach and audience engagement.Measurement of content performance: Conducts user tests and/or interviews to collect qualitative data on how our content is performing, analyzes results for insights and suggests changes to better serve our key audiences. Reviews and analyzes quantitative data from Google Analytics and social media management tools to measure on how our content is performing and implements improvements.Multimedia content creation: Creates and utilizes photography, video and dynamic storytelling to continually enhance the colleges communications channels, occasionally liaising with freelance photographers and videographers.Email newsletter content: Builds monthly alumni and quarterly parent email newsletters. Compile and build quarterly parents' email newsletter.Administrative: Monitors the colleges website to ensure that it is up-to-date and accurate. Compiles and edits alumni notes. Occasionally assists in special events.