Reporting to the Chief Strategy and Technology Officer, serves as a key leader within GHA and works with limited direction. Provides leadership and directs communications and marketing for GHA and its affiliated companies. Leads a team and develops and executes a strategy to effectively grow GHAs public presence and influence and to effectively and timely communicate with GHA members. May serve as GHAs primary public relations and media official, representing GHA in numerous media formats.

ESSENTIAL FUNCTIONS:

• Creates, implements, monitors, and maintains a full and integrated marketing and communications plan to support GHAs advocacy efforts and to keep GHA members informed of relevant information.
• Lead the development and implementation of communications and marketing objectives, working with other staff to develop communications strategies that further the objectives of GHA and its affiliated companies.
• Works with the Member Services and Education Department, GHA leadership, and other staff as needed to develop materials for GHA events and meetings, including, but not limited to annual conferences, smaller workshops, and special events or industry promotions and to implement marketing strategies for those events.
• Oversight for the annual GHA Leadership Awards process including - organization and management of the GHA Awards Committee, notification to awards winners, creation of awards videos, and management of the awards.
• In conjunction with the EVP, Member Services and other senior staff, develop communications plans to market products and services to the membership, state partners and clients and oversee the appropriate brand use of GHA and its affiliates.
• In conjunction with the Government Relations team and others, participates in the development of advocacy messaging and communication strategies for major association issues and initiatives.

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``` - Identify trends and analyze data that affect Georgias hospitals and develop communications strategies that address issues.

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``` - Serve in an advisory capacity for the development of health policy for the association. - Directs all aspects of social media, print, and web communications. - May serve as GHAs spokesperson or train and advise other staff on public relations matters. - Maintains regular contact with members of the media and serves as a contact for same. - Drafts talking points, speeches, presentations, and other materials for the CEO and others as needed. - Oversees graphic design and illustration needs for the agency through staff or external resources. - Serve as executive editor of GHAs regular publications. - Serve as appropriate topical counsel to staff and hospitals. - Develop and oversee departmental budget and expenditures.

education:**

[Must have training in communications, marketing and public relations and/or journalism with appropriate collegiate education and/or have experience in healthcare or association administration, strategic planni ]{calibri",sans-serif"=""}