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Home Depot Manager, Category Marketing Measurement in Atlanta, Georgia

Position Purpose:

The Manager, CML Measurement role will lead a team responsible for supporting our category marketing team and merchant teams through insights and analysis related to marketing investments.

Key Responsibilities:

  • 20% Responsible for presenting analysis and test results and resulting

  • recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.

  • 10% Communicate opportunities to drive financial goals cross-functionally by

  • making suggestions that support site-wide objectives.

  • 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.

  • 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.

  • 10% Prioritize and manage execution of requests for report enhancements and

  • analysis from business partners. Establish and evangelize improved data-driven views of site performance.

  • 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.

  • 10% Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online.

  • 10% Share leadership for the teams responsible for web analytics (reporting and

  • analysis) and, over-time, structured site (A/B, MVT) testing.

Direct Manager/Direct Reports:

  • This position typically reports to Sr. Manager or Director, Homedepot.com

  • This position has 3 Direct Reports

Travel Requirements:

  • Typically requires overnight travel less than 10% of the time.

Physical Requirements:

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

  • No travel required

Minimum Qualifications:

  • Must be eighteen years of age or older.

  • Must be legally permitted to work in the United States.

  • Manages a team of 1-5 direct reports

  • Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)

Preferred Qualifications:

  • MBA preferred

  • Experience with SQL, Tableau, Media Mix Models and Multitouch attribution required

  • Demonstrated experience managing a team of technically advanced analytical professionals

  • Experience in campaign analysis

  • Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity

  • Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines

  • Open to idea exploration with strong problem-solving/analytical abilities

  • Leadership and supervisory skills

  • Possess executive-level communication and presentation skills

  • Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization

Minimum Education:

  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

  • 5

Competencies:

  • Decision Quality

  • Collaborates

  • Drives Engagement

  • Ensures Accountability

  • Plans and Aligns

  • Communicates Effectively

  • Customer Focus

  • Develops Talent

  • Drives Results

  • Manages Conflict

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00

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