Description

Email Marketing Specialist (Contract)

Location: Roswell, GA (Onsite, 3 days/week)

Duration: 3-6 Month Contract (Potential for Extension)

Hours: 40 Hours/Week

Responsibilities:

• Develop and execute end-to-end email marketing campaigns, including strategy, content creation, segmentation, testing, and reporting.

• Manage and optimize email marketing platforms (e.g., Mailchimp, Klaviyo, etc.).

• Create compelling and engaging email content, including newsletters, promotional emails, and automated sequences.

• Segment email lists to target specific audiences and personalize messaging.

• Conduct A/B testing to optimize email performance and improve key metrics (open rates, click-through rates, conversion rates).

• Analyze campaign performance data and provide actionable insights to improve future campaigns.

• Monitor and maintain email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR).

• Collaborate with cross-functional teams (marketing, sales, design) to ensure alignment and consistency in messaging.

• Manage email calendar and ensure timely delivery of campaigns.

• Implement and manage automated email workflows and trigger-based campaigns.

• Maintain accurate records of email campaigns and performance metrics.

  Requirements

Qualifications:

• 3-5+ years of experience in email marketing, with a strong focus on campaign execution and optimization.

• Proven track record of developing and executing successful email marketing campaigns that drive results.

• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, etc.).

• Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.

• Excellent copywriting and content creation skills, with the ability to write engaging and persuasive email copy.

• Strong analytical skills, with the ability to analyze campaign data and provide actionable insights.

• Experience with A/B testing and optimization.

• Knowledge of email marketing regulations (e.g., CAN-SPAM, GDPR).

• Excellent communication and collaboration skills.

• Ability to work independently and manage multiple projects simultaneously.

• Detail-oriented and highly organized.

• Must be able to work onsite in Roswell, GA, three days per week, 40 hours per week.

Preferred Qualifications:

• Experience with e-commerce email marketing.

• Knowledge of HTML and CSS for email design.

• Experience with marketing automation tools.

  Innovation starts with people.®

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