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Ketchum Director, Research and Insights in Atlanta, Georgia

Responsibilities:

You are:

- - Curious - Flexible - Solutions-oriented - Entrepreneurial - A team player - A storyteller with data - Strategic counsellor - Client whisperer - Willing to roll up sleeves and work hand-in hand with senior leaders, providing counsel, recommendations and solutions to both account leads and clients

Responsibilities include:

Research and analytics

- - Overseeing and coordinating all phases of complex and varied communication research projects, including primary research projects (quantitative and qualitative), measurement and secondary research with oversight from senior staff - Primary research expertise should include experience developing qualitative and quantitative research instruments, including surveys, discussion guides and screeners - Secondary research expertise should include experience conducting and overseeing analysis of social and traditional media, audience analyses, and other components of communications research. - Measurement expertise should include experience conducting and overseeing measuring impact of PR/communications campaigns across PESO (paid, earned, shared and owned channels) - Developing strategic, actionable consumer and business insights - not data dumps - for account teams, new business teams and clients - Leveraging insights to identify opportunities grounded in data to support client strategy and planning - Maintaining a strong level of expertise in industry-leading PR measurement and analytic approaches - Continuing to learn about innovations in research and communications analytics - Developing trainings to up-level teams and grow talent - Staying up to date on emerging technology and offerings and driving similar curiosity in your team. - Experience managing and overseeing a team - Nice-to-have: Experience or passion in auto or finance industries

Relationship management

- - Growing and maintaining strong relationships with client and account teams - Participating in the development of new and incremental business - Serving as a key point of contact for your clients and client teams, working closely with account teams on the ground and analytics counterparts in other markets providing exceptional service

Project management

- - Budgeting and vendor management - Developing of research and measurement proposals - Maintaining updated client and project briefs - Working with client leads to ensure accurate time entry and forecasting - Ensuring your team is utilized across projects and getting the opportunities to stretch and work in areas of interest - Navigating business documents and tools effectively

Writing and Editing

- - Strong writing and editing skills across styles, including reports, client and team communications and presentations - Comfortable using and training others on AP Style - Knowledgeable in strategic writing tactics - Willing to put in the time and energy to develop team members writing, editing and analytical skills

Business Development

- - Leading and driving new business pitches, delivering new and incremental business wins - Supporting assigned industry groups with education, growth opportunities and insights, as well as applications of Ketchum innovations - Supporting industry and portfolio leads on relationship and business development opportunities

Leadership

- - Managing and providing mentorship, sponsorship, coaching and guidance to team members - Welcoming, engaging and valuing ideas and perspectives of others and participate in Ketchums commitment towards creating a more diverse, equitable and inclusive culture where everyone feels they belong - Recruiting, hiring and retaining team members who bring diverse and excel ent skills and perspectives to the group - Developing talent through timely, effective feedback and management, succession planning, coaching and other activities - Driving development conversations and plans for all supervisees - Ensuring team adherence to company expectations, including time entry - Lead Analytics, portfolio, team and office initiatives, reinforcing Ketchum culture in word and action - Growing and refining your thought leadership role within the industry, including participation in speaking events and conferences, and publications on traditional and social media - Drive engagement in the industry through participation in committees, awards and activities. Regularly submit nominations for awards for you and your team - Empowering junior team members to be curious, brave, inspiring and a force for good.

Qualifications:

- - Bachelors degree in related field, graduate work appreciated - Minimum of 5 to 9 years of combined related data, analytics and research experience, media measurement experience and primary research required - Excellent client management skills with the ability to communicate professionally and proactively - A consultative mindset, confident in identifying solutions to research and analytics needs at scalable budgets - A team mentality and desire to collaborate with co-workers across multiple geographies and specialties - Scrappy and solutions-oriented, able to scale research solutions to budgets - Ability to work with minimal supervision and guidance, with ability to multi-task, prioritize, meet deadlines and keep manager updated to progress - Excellent project management skills - Interest in learning new and cutting-edge analytics tools and methodologies - Outstanding analytical, writing and problem-solving skills - Places a high-value on feedback, given and received

Substantial experience in the following:

- - - Social and digital media measurement and social media monitoring tools, such as Talkwalker, Lexis Nexis, Cision - Evaluation of earned media - Survey and/or qualitative research - Measuring corporate reputation and brand health

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