D.R. Horton, Inc., the largest homebuilder in the U.S.,was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.

D.R. Horton, Inc.is currently looking for a_Digital Marketing Specialist-BLD_. The right candidate will be responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH).

Essential Duties and Responsibilitiesinclude the following. Other duties may be assigned.

• Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc. • Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content • Produce and design marketing point-of-sale materials including flyers, emails, and other collateral • Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives • Train division users on approved practices and email marketing platform changes • Write and review all marketing content to ensure correct grammar, accurate information and an engaging active tone • Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services • Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business • Ensure messages are sent to those who have opted for messages in proper corporate approved form and template • Uses email analytics to re-define current processes and procedures • Using Google Analytics, maintain and report on site’s overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements • Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company • Ability to work overtime • Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business • Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM • Participate in other corporate marketing initiatives on an as needed basis • Evaluate data integrity of the DRH division CRM databases and recommend process improvements • Train new sales personnel on CRM tool for effective data capture • Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules • Develops, implements and ensures brand consistency in across the platforms • Conducts all business in a professional and ethical manner to servie customers and increase the goodwill and profit of the company • Support users of the DRH website and the CRM system

Required Qualifications * * Bachelor’s degree (B.A.) from a four-year college or university; or two to four years related experience * 2 years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment * Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications * Proficiency with MS Office and Adobe Creative Suite (Photoshop, InDesign and Illustrator are a must), HTML, CSS and other markup languages, Google and Social Media Analytics, UTM Coding * Ability to sit for majority of 8-hour workday; use hands to finger, handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision * The noise level is generally moderate *Other Qualifications ** * Knowledge of Microsoft Dynamic CRM system * Working knowledge of SEO/SEM, Web Analytics and Social Media Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including: • Medical, Vision and Dental • 401(K) • Employee Stock Purchase Plan • Flex Spending Accounts • Life Insurance • Vacation, Sick, Personal Time and Company Holidays

Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeople2

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Job: *Sales

Organization: *Home Builder

Title: Digital Mktg Specialist-BUI

Location: GA-Atlanta

Requisition ID: 2403621