Description

We are seeking a Senior Digital Marketing Specialist in Atlanta, Georgia, United States. Our team needs a digital marketing specialist who will primarily manage our website, CRM, digital profiles, and content across various digital platforms. This professional will also be responsible for creating and managing digital advertising, landing pages, retargeting campaigns, and paid social media campaigns.

Responsibilities:

• Oversee the management of our website, updates, and risk management.

• Implement and manage the technical aspects of our CRM and the associated reporting.

• Review, audit, and update digital profiles, landing pages, and other collateral as necessary.

• Post and optimize content on our website, social media, and other digital platforms.

• Create and manage digital advertising, landing pages, and retargeting campaigns.

• Develop and manage paid social media, geofencing, and Google Ads campaigns.

• Create a dashboard and monthly reports on marketing analytics and KPIs, providing recommendations based on data and implementing changes as needed.

• Collaborate with other marketing team members and practice leaders on creating and launching digital campaigns.

• Manage the firm’s Search Engine Optimization (SEO) program and perform ongoing keyword research.

• Manage the company’s email signature program and ensure marketing’s digital and data compliance.

• Perform data management, reporting, and contact maintenance as needed, and recommend improvements.

• Conduct digital competitive analysis, provide recommendations, and share insights with the team.

• Manage and troubleshoot Google Analytics, Google My Business Page, and Google Console

• Manage the email marketing program and the ongoing maintenance of the email platform while providing recommendations for improvement and more effective data management.

• Drive the overall digital and marketing automation strategy, implementation, and maintenance.

• Understand and perform audience segmentation for maximum reach and ROI.

• Use MarTech tools to carry out digital tasks.

• Act as the project lead for website-related or other digital projects.

• Serve as a day-to-day point of contact for select external vendor relationships to support various digital marketing initiatives.

• Be the expert within the marketing team for all things MarTech and provide recommendations on how to streamline marketing activities.

Requirements

• Demonstrated proficiency in CRM and Database management

• Proficiency in using Facebook Insights, Google Ad, and Google AdWords for marketing campaigns

• Proven track record of creating effective advertisements

• Substantial experience in Analytics

• Proven ability to increase brand awareness

• Experience in campaign planning

• Adeptness in design for marketing materials

• Strong communication skills, both written and verbal

• Ability to work in a team and independently

• Excellent problem-solving skills

• Proven ability to meet deadlines and work under pressure

• Proficient in Microsoft Office Suite

• Bachelor's degree in Marketing, Business, or related field preferred.

Please reach out to Morgan McCutcheon and connect with me on LinkedIn

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .