Description We are in search of a Brand Marketing Manager to join our team in the financial services industry, located in Atlanta, Georgia. This role offers a long-term contract employment opportunity where you will be tasked with managing internal and external resources, processes, and overall creative production to align and deepen our brand identity.

Responsibilities:

• Champion the company brand, ensuring accurate use of brand elements, alignment, and consistency across all marketing channels.

• Lead and support a team of creative and marketing professionals to positively and productively uphold the company brand.

• Oversee the creative production of the Marketing team by developing proactive strategies and effectively communicating to key stakeholders.

• Evaluate data and feedback from campaign insights to iterate and evolve creative strategy and direction.

• Develop creative strategies to support the company brand and key initiatives, aligning with line of business objectives across various teams.

• Establish an understanding of line of business objectives, customer base, product/service offerings, and customer experience to enhance creative deliverables.

• Ensure brand consistency and quality by applying critical thinking and a deep understanding of our brand guidelines and procedures.

• Act as a creative thought leader, bringing new ideas for design and content to the team using your expertise and eye for design.

• Guide and direct the creative team by providing thoughtful feedback and direction.

• Manage customer and campaign databases effectively, ensuring all data is accurate and up-to-date.

• Utilize CRM tools and databases to maintain and update customer records.

• Monitor customer accounts and take appropriate action based on account status.

• Process customer credit applications accurately and efficiently.

• Resolve customer inquiries in a timely and professional manner. Requirements • Proficient in CRM and Database management.

• Experience in creating and managing Advertisements for brand promotion.

• Proven track record of enhancing Brand Awareness and executing successful Brand Marketing strategies.

• Familiarity with project management software such as Wrike.

• Ability to lead and manage a Creative Services team.

• Experience in Team Management within the Financial Services industry.

• Capable of crafting Detailed Design plans for marketing campaigns.

• Must have knowledge and understanding of the financial services industry.

• Ability to work collaboratively with different teams and stakeholders.

• Strong written and verbal communication skills.

• Proven strategic thinking and problem-solving abilities.

• Ability to work under pressure and meet tight deadlines.

• Excellent analytical skills and attention to detail.

• Bachelor’s degree in Marketing, Business, or related field preferred.

• Relevant work experience in brand marketing within the financial services industry. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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