Job Information
Buffalo Wild Wings Brand Experience Manager in Atlanta, Georgia
The Manager, Off-premise Brand Experience will play a large role in supporting the share growth of the Buffalo Wild Wings GO brand (in-bar and standalone). This role will identify opportunities to maximize brand performance, and lead the execution or influence the execution of those opportunities.
Responsibilities:
Lead components of developing Off-Prem/GO brand strategy, for example, consumer target, competitive set, brand positioning, menu, pricing, and promotional strategy
Manage the planning and development of Off-Prem/GO brand calendar
Lead cross-functional teams to execute Off-Prem/GO calendar and brand initiatives
Concept, validate, and launch sales driving tactics
Influence strategy and tactics to drive near and long-term Off-Prem/GO Sales, by partnering with teams such as Revenue Management, Operations, Digital Retail, 3PD, Digital Experience Performance, Category Management, and Integrated Marketing
Ensure visibility and usability of Off-Prem/GO brand reporting (Ex: Sales, VoC, etc. ) and facilitate conversations with cross-functional teams to action on data
Build competitive analyses by monitoring competitor activity to inform strategic brand decisions
Experience:
Preferred - 4 year degree in Marketing or related degree
5 years in marketing, strategy, digital, or similar role for a consumer retail brand
Strong organizational, presentation and communication skills are required
Strategically minded with strong business acumen
Creative and logical problem-solving to build brand and Sales
Ability to develop scalable ideas and ensure execution
Project management experience with ability to drive on time delivery and motivate peers
An entrepreneurial attitude with proactive thinking
Superb written and verbal skills
Experience with MS office suite (i.e. PowerPoint, Excel, etc.)
Ability to build relationships with internal and external stakeholders
Buffalo Wild Wings fuels moments worth sharing – for our guests and for our team members. Yes, it is literally working at a Sports Bar and all the energy that comes with it. We’re a brand on the rise, and we need great people as we write the next chapter of our story. If that’s you, pull up a barstool.
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.