Job Information
RELX INC Senior Portfolio Marketing Manager (m/f/d) in Amsterdam, Netherlands
Position: Senior Portfolio Marketing Manager (m/f/d)
Location: Frankfurt, UK, Canada, Amsterdam, Ontario
Company: Elsevier (Reaxys)
About Us:
Elsevier is a global information analytics company that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We serve the research, academic and clinical communities through the application of technology and analytics to content. In this way, we empower those communities to contribute to social progress, to enhance human well-being and to share and expand the breadth of human knowledge
About the Role:
The Senior Portfolio Marketer helps connect our customers with our chemistry solution, Reaxys, by articulating compelling value propositions and messaging. The primary focus of the Senior Portfolio Marketer is customer-centric positioning to support the portfolio's commercial goals. These efforts drive the global persona-led go-to-market (GTM) strategy for both new and existing markets. This role works closely with the marketing acquisition team to drive demand generation and lead generation; with the marketing retention team to drive product adoption and customer retention; with sales enablement marketers to support new, cross-sell, and upsell opportunities; and with regional marketing teams to further differentiate local strategies and execution.
Responsibilities:
Customer-centric Insights
Understand industry trends and thought leadership themes relevant to our audiences
Customer discovery work to understand what our prospects and customers do, use and value
Understand target personas (buyer, influencer, user), their job maps and needs
Understand customer buying journey
Segment customers and perform market sizing together with the business development team
Sharing knowledge with other teams on customer needs and value proposition
Understand competitive dynamics and market trends to drive competitive messaging
Value Proposition and Messaging
Create value proposition, product positioning and messaging content (value matrix) about portfolio-market fit
Create proof of value vs. competition
Collaborate on appropriate marketing activities to drive demand generation, lead generation, product adoption and customer retention
Go-to-Market Plan
Develop global marketing plan, and guide execution and adaptation
Guide and align digital marketing activities with acquisition, retention and regional teams
Understand relevant pipeline and influences funnel dynamics
Partner on packaging and pricing strategies
Support regional campaigns and events
Enablement of Sales and Others to tell the Story
Enable influencers/KOLs, analysts, press, communities and advocacy
Sales awareness on releases, collaterals, wins, competitive insights
Co-create customers’ case studies with regional teams
Co-crafting effective sales collaterals for all sales stages (pitch decks, proposal templates, factsheets, customer workflows and use cases…)
Requirements:
Deep understanding of customers and the pharmaceutical industry, with at least 5 years of experience in customer success, customer engagement, marketing, or product teams.
Scientific or chemistry background is required; operational knowledge of chemistry solutions like Reaxys or SciFinder is preferred.
Strong strategic thinking and tactical execution abilities.
Deep understanding of sales and marketing performance data.
Strong collaboration and stakeholder management skills, based on respect, trust, empathy, and accountability. Exceptional interpersonal and organizational skills, with attention to detail.
Excellent storytelling abilities, and strong verbal and written communication skills (Clear, Authentic, Simple).
Results-driven and forward-looking, with a proven track record of achieving business results.
Broad marketing knowledge, with sufficient understanding of the different specialties within marketing.
Work in a way that works for you:We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous well-being initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy (https://www.relx.com/careers/join-us/privacy) .
RELX is a global provider of information and analytics for professional and business customers across industries.
We help scientists make new discoveries, lawyers win cases, doctors save lives and insurance companies offer customers lower prices. We save taxpayers and consumers money by preventing fraud and help executives forge commercial relationships with their clients.
In short, we enable our customers to make better decisions, get better results and be more productive.
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