Description

We are seeking a skilled and results-driven Paid Search Specialist with a minimum of 2 years of hands-on experience managing paid search campaigns. The ideal candidate will have a proven track record of executing, optimizing, and scaling campaigns across platforms such as Google Ads, Bing Ads, Facebook, and Instagram.

Key Responsibilities:

• Strategize, implement, and manage paid search campaigns, ensuring alignment with business objectives.

• Conduct thorough keyword research, ad copy creation, and A/B testing to maximize ROI.

• Monitor daily performance metrics to identify opportunities for optimization and scaling.

• Manage budgets effectively, ensuring campaigns remain within spend limits while driving results.

• Analyze data and generate reports to provide actionable insights and recommendations for stakeholders.

• Stay up-to-date with platform updates, trends, and industry best practices in paid search and social advertising.

• Collaborate with cross-functional teams, including creative and content, to ensure cohesive messaging across campaigns.

  Requirements

Qualifications:

• Minimum of 2 years’ hands-on experience managing Google Ads, Bing Ads, Facebook, and Instagram campaigns.

• Proficiency in using analytics tools such as Google Analytics and Facebook Ads Manager for campaign tracking and reporting.

• Strong understanding of PPC strategies, bid management, and optimization techniques.

• Experience with A/B testing and data-driven decision-making.

• Excellent written and verbal communication skills.

• Certification in Google Ads or Facebook Advertising (preferred, but not required).

  Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .